It's a problem every web master faces at one time or another: You don't get income with your web site if you can't get the link to it in front of your potential customers. You can trade links, but that takes a long time and there's no guarantee the trading partner sites will give you much more than link popularity.
So how do you spread your links to large numbers of targeted potential buyers? Here are three ways you can go:
1.) Article Marketing: You trade content for a link placement. You write an article or articles about a topic that matches your web site, then put a resource box (occasionally known as the 'about the author' box) at the bottom. This resource box contains the link to your web site and a sentence or two about why the reader should visit. Once you have an article, post it and the resource box on a free article site.
If the article is good enough, web masters, bloggers, and ezine publishers will use it in their works, along with the mandated resource box. Their readers may click through so they can read more, and this gives you traffic. Then you use that traffic to make sales, generate leads, or get clicks for something like AdSense. This method is also free, although it does take a bit of time.
2.) Viral reports: Again, you exchange content for a distribution of your links. In this case, you write a report length (7-15 pages) PDF file of some topic related to your niche and point it at your page (or pages). Then you tell everyone they can give it away freely by itself or with something they sell. This puts the links in your report in front of anyone who receives it.
You can also give someone resale rights to your report to make it more attractive for distribution, which means you grant someone the right to sell and make money from your work. Resale rights are a larger topic and a bit out of the scope of this article but are well worth further research. Plus, be certain to file a copyright before distribution.
3.) Viral eBooks: Yes, real book-length ebooks. This is where you write about a topic at length and include inline content affiliate links, links to your web site, or both. Then you copyright it, convert it to a PDF file, and give it away or sell it cheaply with resale rights under the condition that it remains unaltered.
People who sell your book win because they can use an ebook they didn't have to write themselves to make money. You win because you have affiliate and/or site links put in front of anyone and everyone who buys the book, which could potentially be in the thousands or more. However, this one takes the most time and effort, because you have to produce an ebook worth selling before you can get sellers for it.
Now, on the second and third techniques, you can make distribution more attractive to someone else by making your PDF files rebrandable. Rebranding is just a fancy way of saying you'll let the distributor electronically 'personalize' your products. This could be by adding their names, changing the links to affiliate links if you have an affiliate program, and so forth. A full discussion of rebranding is a bit much for this article, but it's good to understand if want to go this route.
If you can produce good content, you can use it to make your links spread like wildfire. If people can use your content to their advantage or sell it and make money, they'll happily distribute your links in the process. |
